Must-Have Content On Your Website

Introduction

Many small businesses struggle to create content for their website. They have fantastic businesses but sell themselves short when it comes to putting words on the page.

This article covers some ideas for content on your website. Some of them are industry-specific but there's an idea here for everyone!

Testimonials

These are such an easy win to add to a website. People like to explore their options when browsing for products and services. By providing testimonials from others who have used your services, you tell potential customers, "Hey! Lots of people like this, so you probably will too".

If you haven't got any testimonials yet, don't be afraid to reach out to previous clients to ask for one. It can also be a good opportunity to check in with them and see how they're doing.

Image Gallery

If you produce things in the physical world, you should have pictures of them on your website, whether you're a graphic designer, photographer, mechanic, or farmer. People like to have insight into your work and what you can do.

An image gallery can be as simple as a collection of images on a page that showcases some of your best work for potential customers to see. It can also evolve into the next idea, which is a project portfolio.

Projects

This is where you can really let your work shine. A project portfolio is excellent when you do work that has a before and after. Think kitchen or flooring renovations, painting services, cleaning, landscaping, etc.

The idea here is that you could have multiple images showing the various stages throughout the process. You can build on this and add details about the work, such as how big the job was, what challenges you faced, or specific customer requirements.

Products & Brands

If you work in a trade, chances are you have brands and products you like to work with. That could be a brand of paint, cleaning chemicals, beauty products, and more. People want to know what they're getting, and by making it clear on your website, you can help attract clients that align with the brands you like (if it's something they care about) and can avoid having to answer questions over the phone or email.

Staff Profiles

Give some limelight to members of your organisation. You've hired them because they're good at what they do and are an asset to your business, so show that to your potential customers.

It doesn't have to be boring and corporate; you can spice things up by adding their favourite hobbies or something unique about them.

Client Interviews

Take some time to talk with your clients and (with their permission) conduct an informal interview about their experience using your services. Talk about the problems they were facing, how you solved them, how the customer found working with you, and how happy they are about the delivered product.

If testimonials are good, client interviews are extraordinary. Potential clients get to see first-hand what it's like to use your services, and it helps them feel comfortable engaging with you for their next project.

A Blog

If you're anything like us, you get asked many of the same questions, or you have overlap between clients and your peers in the industry. Writing a blog can serve as a way to help inform potential customers, build reputation, start discussions, and even serve as a repository for answers to problems you have solved.

They are also a great way to get customers to visit your website, as they double as good posts for social media.

Conclusion

There are many ways you can add content to your site. There are probably another twenty ways specific to your industry that could make your website a real asset in your business.

If you need help with your website or want to discuss ideas, get in touch!